Driving down the cost of water
through initiatives that reduce and recycle water is good for business
and good for the environment. When these efforts are shared among your
customers, partners, and greater community, they can bring about a stronger
company reputation, too.
Call it stewardship, corporate responsibility, or sustainability… with a
limited resource like water, the public is interested in knowing how processors,
manufacturers, and corporations are doing their part without sacrificing the
quality of their products and services.
Once you have an effective water management system in place, there are
multiple ways you can showcase them.
Add case studies to your website
Document your journey with before and after photos. Once you gain visibility
into your water use with programs like
Watertech’s BlueVue, you can measure
what is important to you, track against goals, and compare year over year, or
across multiple facilities. Turn these success stories into best practice-based
case studies and make them available for download on your website.
Case study topics could range from:
- How a water treatment plan helped reduce water bills and chemical use
- Practices that resulted in maximum operating efficiency for boilers, cooling towers, and heat exchangers
- Water treatment practices and treatment that provided employees a safeguard against microbiologically contaminated waters
- The many benefits of replacing older equipment with new high-efficiency equipment
- How employee awareness & training has reduced water loss and waste in your facility
Including a timeframe and return on investment demonstrates a methodical
approach and helps others in your industry follow your lead. In some cases where ROI was not the driver for the project, highlight a reduced carbon footprint, impact on the environment, or improved sustainable outcome.
Address sustainability in your marketing materials
If sustainability is a priority in your operation or a guiding philosophy of
your business, make sure it is front and center in sales materials, regular
communications, and company news. You can include best practice case studies in
company newsletters (both internal and external), add a sustainability section
in an annual report, or share your story in snippets and infographics on social
Position yourself as an industry expert
Take this show on the road by participating in industry events, local
organizations such as The Water Council, or advise customers up and down your supply chain.
By participating publicly, you can learn from peers how to continue on your
path of improvement. This level of transparency increases public trust in your
company while showcasing your success.
for ways to take
it to the next level
State and federal funding is available
for companies willing to make an investment in new equipment and processes that
reduce water, fuel, and energy use. Focus on Energy offers programs and incentives for lighting, refrigeration, HVAC,
variable frequency drives, new building construction, and more.
Implementing sustainability efforts has lasting effects on your
company’s bottom line and on the environment. Get even more out of your efforts,
partnerships, and relationships by showcasing what you’re doing to save money
today and the planet tomorrow.